A graduate from King’s College, University of London, Lakshmi is a marketing specialist with over 30 years’ experience in all aspects of business strategy and marketing in the commercial, public and not for profit sectors. She worked her way up to director level, taking time out to do a full time MBA in 1990 – 91.
A specialist in marketing strategy creation, strategic branding, proposition development, new product and service development and service delivery as well as marketing communications and PR, she has also had many years’ experience working with creative agencies to help them develop powerful creative work and compelling copy. Clear communication is at the heart of all aspects of her business and marketing approach.
She spent several years working as a consultant in the legal profession and in 2004, she joined The Association of Lifetime Lawyers as its development officer and in 2010, became its chief operating officer. In January 2014, she was appointed as chief executive officer.